Google has announced a new way to place ads on smart TVs and streaming devices. Now, those ads can be shown across the Google TV network.
To capitalize on the connected TV trend, Google has launched new ad placements that allow brands to show their ads on a variety of new devices including Sony, Hisense, TCL and Chromecast.
Currently, there are more than 20 million active Google TV devices per month.
Connected TVs have become a significant source of entertainment, with YouTube set to become the most watched streaming platform by 2023, according to a Nielsen report earlier this year.
This presents a valuable new opportunity for brands to reach more viewers with ads on the big screens in their homes.
The Google TV network now offers a variety of TV ad formats, such as non-skippable ads and 6-second short ads.
Advertisers can display their video ads on the Google TV home screen or in video streaming apps for Google TV.
This approach helps you expand your advertising reach and make your video ads more impactful and engaging.
You can now run ads on the Google TV network through Google Ads and Google Display & Video 360.
What benefits can this new operation bring to advertisers?
01.Wider coverage:
Through the Google TV network, advertisers can reach tens of millions of active smart TV and streaming device users, significantly expanding the reach of their ads.
02.High audience engagement:
According to reports, viewers who watch Google TV’s free channels spend an average of more than 75 minutes a day, which shows that the audience engagement and stickiness of advertising on these platforms are high.
03.Targeting:
Advertisers can use Google’s powerful data analysis and user behavior tracking capabilities to accurately target audiences and ensure that advertising information can be accurately conveyed to potential customers.
04.Multiple ad format options:
The Google TV network offers a variety of ad formats, such as non-skippable ads and 6-second short ads. Advertisers can choose the most suitable ad format based on brand needs and target audience characteristics.
